What effect does winning a Best of 2015 award have on downloads?
At the end of each year, Apple picks 25 of…
What success in the App Store looks like
What are you aiming for?
We’re aiming to help thousands of people live healthier every day.
One of the ways of doing that is to help great content creators such as Young and Raw, get their work in front of App Store users.
We know we’re doing pretty well, when our apps are grabbing the top three spots in the Food and Drink category:
I wonder whether any other development company has achieved this in the past?
It has been one of our biggest ever launch weeks.
Apple actually contacted us before our 30 Day Green Smoothie Challenge app had even been approved, and requested promotional materials.
We could feel we were on to something big.
On the day of the launch, before we started heavily promoting, we were already the number 1 food and drink app in the US and Canada.
Then the promotion started, and we watched our app break in to the Top 100.
We launched on Monday, by Wednesday our app sales had reached their peak and started to decline.
Then, Apple featured us on the iTunes homepage under “Best new apps”.
They also featured it in the Food and Drink category with a great big banner at the top.
By Friday, our app had made it in to the Top 20 in the whole US store.
This isn’t our first app that has had huge App Store success, and I’m certain it won’t be our last.
By the end of our first week, we had achieved 20,000 downloads.
For us, that’s 20,000 more people that can now get their much needed greens in every day, with tasty recipes that have been designed by nutritionists.
It’s a small step towards making the world a healthier place.
We’re also looking to join 1% For The Planet in the next few months.
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