When creating a new app, an essential part of my launch strategy is to create a video showing the app in action. Traditionally, I’ve used an SLR camera and a tripod and filmed myself using the app. It’s not ideal, especially without a macro lens which would allow better closeups. However, it’s nice to see the iPad or iPhone in the real world and with a finger tapping the device.
Another option I’ve stumbled across today is to use a Mac App called Reflector. You install the app on your mac or windows, start it up and turn on airplay on your iPhone or iPad. It will then project the screen across so you can easily screen record it using Screenflow, Camtasia or quicktime. The app costs $12.99 and there’s a trial version to test out it’s capabilities.
This looks pretty good and you can clearly see how you are using the app. It would also be useful for creating more instructional style videos where you run through your app.
There is a really well written post on this topic here: 3 ways to create a great iOS app video demo. It covers things such as getting music for the video through services like PremiumBeat.com and hiring a freelancer to help you with your video on Elance and oDesk.