Launching an app is a challenge at the best of times. Launching an app 6,000 miles from home, in Peru, adds a whole extra layer of fun.
However, it’s completely possible, as I’m about to prove at 8am London time.
The past 24 hours have involved setting the launch date to Sunday for the London Cyclist app, crafting a blog post, newsletter update, Facebook post and creating promotional images on Photoshop. I also helped coach someone on their app creation process and launch strategy for an hour on Skype.
All this has been done in about 3 different cafes, 2 different restaurants and shortly, a bus journey. Thanks to the power of 3G internet access by the Claro network in Peru. The wifi here has failed me completely.
Setting everything up for launch day was done after an overnight bus journey, where I got about 4 hours of uncomfortable sleep. Think bus through a desert, with broken air-conditioning and minimum windows. Mix that in with a large man from Peru who seems to radiate heat and takes up much of your minimum chair space.
Plus, there has still been time for a little sightseeing of the Chan Chan ruins and the city of Trujillo.
The launch tactic for tomorrow is:
- Go big on launch day
- Giveaway on iPod Touch and ask people to share the post, like it and leave a comment
- Promote across all the social channels I have
- Respond to all comments quickly and post updates throughout the day
- Using bit.ly link to track referrals
I’ll report back on the launch.