About 18 months ago, I interviewed the founder of the Leap app to discuss the tactics they’d be using to launch the app. The app did really well on the launch, but they decided to not carry the project forward, as the founders wanted to focus on other ventures.

I’ll share the interview here in case it is of interest to anyone. They use a lot of the tactics I teach app developers such as:

• How to design your app to spread through social networks
• How to get press coverage about your app (Start small, work your way up)
• The importance of having team members with complimentary skills

Right click here to download the interview.