I'm Andreas Kambanis and I'm the founder of Nibble Apps. This blog is all about creating and launching successful apps.

Menu & Search

How long will my app take to be reviewed by Apple?

Bike Doctor bike view with a hand choosing a repair section

This morning I hit the launch button on my new iPad app called Bike Doctor. Previously, my app was only available on iPhone. This update adds an iPad edition.

As I’ve launched a few apps on the app store one of the most common questions people have is How long will it take Apple to review my app?

It’s a great question as its important to plan your marketing materials around the launch day.

Fortunately, there’s a website that tracks the average app review times. You can see on there that it takes an average of 5 days. Note: Apple reviewers also work on weekends so you can include the weekend in that calculation.

There’s another important thing you need to do when you are releasing a new app. Make sure you set the release date under the “Rights and pricing” tab in to the future. Otherwise, your app will launch without you realising and you’ll miss the best chance you have to promote it.

Let me illustrate with an example:

Lets say you want to launch your app on the 16 August 2013. However, Apple approves the app on the 10 August 2013. The app will automatically launch on that day and you’ll miss the chance to make a big impact in the app store. Instead, set your app launch day to 16 August 2014 and then when the app is approved, you bring the date back to the current year. That way you have full control.

Hold for developer release

If you are launching an app update instead of a new app, then you can set the app to “Hold for developer release” in iTunes connect. This way you’ll have to manually approve the new app.

This is probably one of the most common mistakes new app developers make as they don’t think about setting the release date. Which is understandable considering how much you have to think about around launch time.

Related article
What effect does winning a Best of 2015 award have on downloads?

What effect does winning a Best of 2015 award have on downloads?

At the end of each year, Apple picks 25 of…

Survey results: How 1,301 users discovered the FitMenCook app

That feeling you get when you discover an app you love! But…

How we’re using HealthKit for tracking calories and macros

How we’re using HealthKit for tracking calories and macros

“Can our new app allow users to track calories and…

Discussion about this post

  1. Ariel says:

    Useful post. Thanks for it!

Leave a Reply

Your email address will not be published. Required fields are marked *

Type your search keyword, and press enter to search