I'm Andreas Kambanis and I'm the founder of Nibble Apps. This blog is all about creating and launching successful apps.

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Getting an app in to the top 10 on the app store

How do you get an iPhone app in to the top 10 in the app store?

That’s a question we solved a while back, when launching Caveman Feast.

Let me share a little bit about our launch day.

On the 23rd of July, George shared our app on his Facebook and mentioned our giveaway.

Best part of launch strategy

 

This helped us get as many comments, shares and likes as possible.

We also included a bit.ly link to our app.

This went out to the 90,000+ fans that George has.

We also mentioned the app on FatBurningMan.com, on the Fat Burning Man Podcast and across Twitter and Facebook.

The end result?

Over 8,000 downloads on day 1.

This was enough to put us in the Top 10 apps. Take that Angry Birds!

Top 6 app in the Apple App Store

 

The launch day was incredibly exciting for all of us involved!

We watched the app slip first in to the top 100, then top 50, top 25, and then, unbelievably, in to the top 10. I couldn’t believe what I was seeing!

The stats on App Annie complete the picture.

We got in to the top 10 food and drink apps in most English speaking countries.

App Annie our performance

 

Our success didn’t go unnoticed.

In the first few weeks of our launch, Apple featured our app in the coveted “New and noteworthy” section.

Featured in new and noteworthy

About 4 weeks later, we also got a message off Apple asking us to send over our graphics, so they can feature us in their banner.

Featured app

 

I know I’ve kept this post pretty short (a little like a photographic journey through a very successful app store launch!) but I’ve got another launching coming up in 8 days so we’re all hands on deck.

However, what I hope I’ve demonstrated in 350 words is that there are many paths to success in the app store. In the past I’ve advocated contacting journalists and getting press mentions in the run up to a launch. Nowadays, I feel that partnering up with someone with a huge audience makes life much easier. This way, you can focus on creating a great product, and the marketing is simply a case of spending 5 minutes writing a Facebook post and uploading an image.

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Discussion about this post

  1. […] This helped them to get as many comments, shares and likes as possible. They also included a bit.ly link to their app which went out to the 90,000+ fans that George had. They also mentioned the app on FatBurningMan.com, on the Fat Burning Man Podcast and across Twitter and Facebook. They got over 8,000 downloads on day 1 which was enough to put them in the Top 10 apps. In the first few weeks of their launch, Apple featured the app in the coveted “New and noteworthy” section and about 4 weeks later, they were also asked to send over their graphics, so Apple could feature them in their banner. Kambanis says in the conclusion that in the past he thought contacting journalists and getting press mentions was the best marketing way, but nowadays he believes that partnering up with someone with a huge audience makes life much easier. This way, it’s possible to focus on creating a great product, and the marketing is simply a case of spending 5 minutes writing a Facebook post and uploading an image. (source) […]

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